Mr. Fúchila

Órale! I’m a first-gen Chicano artist, designer, curator of culture, community builder, and eternal side-hustler.


Creative & Art Direction

With 12 years at Apple and Google, I know how to build and lead creative teams to execute at the highest levels.

Activations, Visual Design, & Branding

  • Experiential pop-ups, events, logos, brand kits, digital and print collateral, and social media promotions.

Commercial & Public Art

  • Culturally nuanced works of art, art workshops, brand partnerships, murals and more.

Cultural Curation & Brand Advisory

  1. Leverage my cultural capital, network, and brand strategy expertise to guide your next cultural, community-based program or rebrand.

La Ofrenda Festival 2023

Flamin' Hot Art Show

Third Friday Art Walk

Gilroy Wine & Art Walk

Latinx MBA Association

"Dulce Madre"


Latina Equal Pay Day


Fúchila Fresheners


The Cheech

SJ Earthquakes

LA Times


Google - LHM 2021

DVilla Realty

Buzzy Bee Co

Piñatas la Fiesta

"Frida 4587"

Sin Miedo @ Google




— Creative Hustle: Creative Director & Graphic Designer

— Entrepreneurial Hustle: Founder / CEO @ Fúchila Fresheners

— Artistic Hustle: Chicano Multimedia Artist @ Mr. Fúchila

— Civic Hustle: Vice Chair, Gilroy Arts and Culture Commission

— Community Hustle: Chair of Gilroy Arts and Culture Commission

— Non-Profit Hustle: Board Member @ Digital Nest

— Faith-Based Hustle: San José, Chapter Coordinators, Catholic Engaged Encounter

So Why Fúchila?

"Fúchila" is Mexican slang for "smelly".

In 2015, I founded Fúchila Fresheners, an iconic, international Chicano air freshener and nostalgic collectibles brand out of San José, CA that's been on Buzzfeed, Netflix, and Starz.

I became Mr. Fúchila. The name stuck.