With 12 years at Apple and Google, I know how to build and lead creative teams to execute at the highest levels.
— Creative Hustle: Creative Director & Graphic Designer
— Entrepreneurial Hustle: Founder / CEO @ Fúchila Fresheners
— Artistic Hustle: Chicano Multimedia Artist @ Mr. Fúchila
— Civic Hustle: Vice Chair, Gilroy Arts and Culture Commission
— Community Hustle: Chair of Gilroy Arts and Culture Commission
— Non-Profit Hustle: Board Member @ Digital Nest
— Faith-Based Hustle: San José, Chapter Coordinators, Catholic Engaged Encounter
So Why Fúchila?
"Fúchila" is Mexican slang for "smelly".
In 2015, I founded Fúchila Fresheners, an iconic, international Chicano air freshener and nostalgic collectibles brand out of San José, CA that's been on Buzzfeed, Netflix, and Starz.
I became Mr. Fúchila. The name stuck.