Mr. Fúchila

Órale! I’m a first-gen Chicano artist, designer, curator of culture, story teller, community builder, and eternal side-hustler.


After 12+ years at Apple & Google, I pivoted (aka laid off) into an independent curator of culture based in Gilroy, CA.

Arts, Culture & Wellness Workshops

Bridging the gap between arts, culture and wellness, I help facilitate and execute unique, cross-sector partnerships vital for programming success.

Branding, Graphic Design, & Art Direction

  • Specializing in small to medium businesses, non-profits and arts organizations with a focus on the Latinx community, I provide scalable design solutions to empower your team long term.

Community-based Murals, & Public Art

  • Culturally nuanced and community-based, I help design and facilitate large scale works of art for schools, businesses and real estate developments

Brand strategy Consultation and Cultural Curation

  1. Leverage my cultural capital, network, and brand strategy expertise to guide your next community-based program or rebranding project.

La Ofrenda Festival 2023

Flamin' Hot Art Show

Third Friday Art Walk

Gilroy Wine & Art Walk

Latinx MBA Association

"Dulce Madre"


Latina Equal Pay Day


Fúchila Fresheners


The Cheech

SJ Earthquakes

LA Times


Google - LHM 2021

DVilla Realty

Buzzy Bee Co

Piñatas la Fiesta

"Frida 4587"

Sin Miedo @ Google




— Creative Hustle: Creative Director & Graphic Designer

— Entrepreneurial Hustle: Founder / CEO @ Fúchila Fresheners

— Artistic Hustle: Chicano Multimedia Artist @ Mr. Fúchila

— Civic Hustle: Vice Chair, Gilroy Arts and Culture Commission

— Community Hustle: Chair of Gilroy Arts and Culture Commission

— Non-Profit Hustle: Board Member @ Digital Nest

— Faith-Based Hustle: San José, Chapter Coordinators, Catholic Engaged Encounter

So Why Fúchila?

"Fúchila" is Mexican slang for "smelly".

In 2015, I founded Fúchila Fresheners, an iconic, international Chicano air freshener and nostalgic collectibles brand out of San José, CA that's been on Buzzfeed, Netflix, and Starz.

I became Mr. Fúchila. The name stuck.