— PROJECT NAME

Rooted, by Carry the Vision Branding

— ROLE

Naming

Brand Strategy

Art Direction

Graphic Design

— DATE

10/2024

Carry the Vision (CTV) is committed to co-creating conditions that transcend our current structures and systems, such as those generated through community-led healing practices where the needs of people suffering from life’s challenges are heard and seen. Central to this is our commitment to ensuring racial and gender equity, diversity, and inclusion in all our work. We bring diverse groups together to listen deeply, not only to the struggles people face, but also for the solutions that already exist within each one of us, and in the ideas and talents of individuals and their communities.

Carry the Vision has grown to include Rooted, a social enterprise program offering reuse and recycling services for clothing and other household items. We specialize in the essential yet often overlooked work of healing and transformation for ourselves, community, and earth. Rooted provides a vital training ground for people to transcend their pasts of incarceration and become valuable, empowered, business leaders in South Santa Clara County.

Visit their website to learn more.