Mr. Fúchila

Órale! I’m a Chicano artist, cultural strategist, and community catalyst based in Gilroy, CA.

CREATIVE MENU

Arts, Culture & Wellness Programming

Bridging the gap between arts, culture and wellness, I help design and execute unique community experiences from festivals to workshops.

Branding & Graphic Design

  • Specializing in logo and brand design for small businesses, non-profits and arts organizations, I provide creative design support empowering your team long term.

Murals & Public Art Projects

  • Culturally nuanced and community-based, I help design and facilitate large scale works of art for schools and local businesses

Cultural Curation & Consulting

  1. Leverage my cultural capital, network, and brand strategy expertise to guide your next community-based program or rebranding project.


SELECT CLIENTS

Current

Hustles

— Arts & Culture Hustle: Director, La Ofrenda Festival


— Creative Hustle: Chicano Artist @ Mr. Fúchila


— Civic Hustle: Vice Chair, Gilroy Arts and Culture Commission


— Community Arts Hustle: Chair of Gilroy Arts and Culture Commission


— Non-Profit Hustle: Board Member @ Digital Nest & Gilroy Foundation


— Faith-Based Hustle: St. Mary's Parish Gilroy, Liturgical Commission

So Why Fúchila?

"Fúchila" is Mexican slang for "smelly".


In 2015, I founded Fúchila Fresheners, an iconic, international Chicano air freshener and nostalgic collectibles brand out of San José, CA that's been on Buzzfeed, Netflix, and Starz.


I became Mr. Fúchila. The name stuck.