Mr. Fúchila

Designer / Art Director / Branding

“The Cheech” & Fúchila Fresheners


The Cheech Center for Chicano Art and Culture Grand Opening Limited Edition 3-set


Art Direction

Graphic Design




The Cheech Marin Center for Chicano Art and Culture in Riverside, CA, named after the renown Chicano comedian, actor, art collector, philanthropist now houses the largest collection of Chicano art in the world.

The curator for "The Cheech" was originally from San José, CA and was a big fan of Fúchila Fresheners for many years and had finally tracked me down. She was interested in commissioning some merchandise for the grand opening, which happened in late May, 2022.

I designed and produced a limited collection of air fresheners inspired by Cheech n Chong's 1978 hit, Up In Smoke. The collection sold out within a couple weeks.

The views were sublime!

Here’s a reel shot at capturing the vibes at The Cheech.

Find your motavation

I do it for the comunidad.