Mr. Fúchila

Brand Consultant / Art Direction / Design

Nemus, Logistics AI Startup Branding


Nemus Brand Strategy and Branding

β€” ROLE

Brand Strategy

Art Direction


β€” DATE


Nemus, an international trade and logistics AI startup looking to facilitate a digital-first, frictionless trade experience (starting between USA πŸ‡ΊπŸ‡Έ & Mexico πŸ‡²πŸ‡½).

I was hired to facilitate brand development workshops, consult on brand strategy and finally design the Nemus brand as they work to launch their flagship product.

The Nemus (Latin for open space in a forest) iconography was inspired by stacked boxes or shipping containers, a bird’s eye view of a forest, and an ML decision tree (a nod to the future of the company).

"Nemus": an open space in a forest. Grove. Pasture.

Brand Development Workshops