β PROJECT NAME
Nemus Brand Strategy and Branding
β ROLE
Brand Strategy
Art Direction
Design
β DATE
07/2022
Nemus, an international trade and logistics AI startup looking to facilitate a digital-first, frictionless trade experience (starting between USA πΊπΈ & Mexico π²π½).
I was hired to facilitate brand development workshops, consult on brand strategy and finally design the Nemus brand as they work to launch their flagship product.
The Nemus (Latin for open space in a forest) iconography was inspired by stacked boxes or shipping containers, a birdβs eye view of a forest, and an ML decision tree (a nod to the future of the company).