— PROJECT NAME

Piñatas la Fiesta Rebranding and Website/E-Commerce

— ROLE

Brand Strategy

Art Direction

Graphic Design

Web Design

Branding

Social Strategy

— DELIVERABLES

Logo

Business Cards

Brand Style Guide

Photography

Social Content

Website/E-Commerce

— DATE

06/2018 &

08/2020

Piñatas la Fiesta is colorful, family-owned piñata store in the heart of San José, CA run by a lovely Mexican couple Adriana and Memo. They started off as a wholesale account for my side hustle, Fúchila Fresheners and quickly became good friends.🥰

They soon hired me to help give their logo, signage and overall brand a refresh. Still one of my favorite clients to date, they allowed me to do what I do best and start from the ground up. Below is the process I guided them through.

Foundational

• Initial conversation with client around their why, their origin story and vision for the future of their business

• Mood boarding, tone exploration, brand principles, and landscape analysis

Design

• R1 – Rough concepting and sketches

• R2 – Directional groupings and rough digitals

• R3 – Refine top 2 directions and make a selection

Proposal and Delivery 

• Present final proposal, brand style guide and digital/print collateral

• Pixel-perfect asset production and delivery