Mr. Fúchila

Art Direction / Branding / Web Design


Buzzy Bee Construction

— PROJECT NAME

Buzzy Bee Construction Rebranding and Website


— ROLE

Art Direction

Branding

Web Design

Brand Strategy


— DELIVERABLES

Logo

Business Cards

Style Guide

Apparel & Merch

Website


— DATE

06/2020

Buzzy Bee Construction is a licensed general contractor based in Santa Clara County. I was hired not only to redesign their brand, but to bring the company's digital presence to life.


Branding: The business's old logo was two bees hammering at a honey comb. From the beginning I knew I didn't want to loose the lighthearted personality, but the brand was in need of a modern touch and a scalable, industry-standard look and feel.


Besides the logo, I knew a great place to infuse more fun into the brand was through the bee-related iconography and playful taglines. I wrote a variety of one-liners anchored by the main tagline "Happy hive. Happy life."


Web Design: Bringing Buzzy Bee Construction's digital presence to life and arming them with a website was a priority. We wanted to capture their previous work and build trust among prospective clients.


I also built out profiles on local lead generation apps like Thumbtack and NextDoor as budget-friendly marketing solution.

Before

Playful, but a bit unrefined.

After

Iconic, yet still playful. Anchored in original hive design.