— PROJECT NAME
Buzzy Bee Construction Rebranding and Website
— ROLE
Art Direction
Branding
Web Design
Brand Strategy
— DELIVERABLES
Logo
Business Cards
Style Guide
Apparel & Merch
Website
— DATE
06/2020
Buzzy Bee Construction is a licensed general contractor based in Santa Clara County. I was hired not only to redesign their brand, but to bring the company's digital presence to life.
Branding: The business's old logo was two bees hammering at a honey comb. From the beginning I knew I didn't want to loose the lighthearted personality, but the brand was in need of a modern touch and a scalable, industry-standard look and feel.
Besides the logo, I knew a great place to infuse more fun into the brand was through the bee-related iconography and playful taglines. I wrote a variety of one-liners anchored by the main tagline "Happy hive. Happy life."
Web Design: Bringing Buzzy Bee Construction's digital presence to life and arming them with a website was a priority. We wanted to capture their previous work and build trust among prospective clients.
I also built out profiles on local lead generation apps like Thumbtack and NextDoor as budget-friendly marketing solution.