Mr. Fúchila

Creative Director / Art Director / Branding

Google – Latinx Heritage Month 2021


Latinx Heritage Month 2021 Brand and Production


Creative Direction

Art Direction



Theme & Logo

Brand Style Guide

Brand Resources

Event Playbook




Latinx Heritage Month (LHM) is celebrated September 15 – October 15 to recognize the contributions of Latinx & Hispanic people. While LHM is a US-Based holiday, HOLA uses this period as a flagship moment to highlight and raise awareness for our community globally.

As Global Brand Lead for HOLA (Google's Latinx Employee Resource Group) and Creative Director for Latinx Heritage Month (LHM), I owned branding, art direction, marketing and content strategy, globally.

HOLA’s 2021 theme was ‘Legado. Presente. Futuro’ (Legacy. Present. Future.). HOLA celebrated our community through a multigenerational lens – honoring our past, embracing the present, and looking to the future.

Due to our amazing leadership team, LHM 2021 became Google’s #1 Cultural Moment on social media.

Vibras, The Grand Finale

As part of LHM 2021 programming, co-produced a virtual concert and finale featuring Juanes, Chicano Batman, Banda MS and Liniker.

Virtual Meeting Backgrounds

I hired external artists and illustrators to produce backgrounds for our virtual events happening globally as a way to add delight and build community.

Virtual meeting backgrounds and art by @libritos

Virtual meeting backgrounds and art by @mariajesuscontreras